Analysis of China’s wine import pattern in 2018

by editor02 2018-10-24

The Top 10 countries of the imported wine in China

According to the statistics of 2017 China's imported wine data, the market share of TOP10 wine imported countries has dropped from 98.11% in 2015 to 93.45% in 2017. Meanwhile the import countries continue to be diverse. The proportion of France continues to decline; Australia and Spain continue to rise; and Portugal and Argentina are in the top 10 positions. Malaysia, South Korea promoted to the sixth and seventh major wine importers in China.

The main wine consumption markets -- East China and South China

Shanghai, Guangdong and Fujian are the three largest wine consumption regions in China. The top 10 wine consumption regions in China are only three northern area: Beijing, Tianjin city and Liaoning province. For wine merchants, the national key market investment is of course important, such as the four major cities of North, Shanghai, Guangzhou and Shenzhen. However, the research shows that some emerging cities have obvious rapid growth trends, which cannot be ignored, such as the cities in Fujian and Zhejiang province.

The structure of wine market in China

According to the report, in the online market in 2017, whether it is sales volume or SKU, the proportion of imported wines exceeds 70%, which has an absolute advantage. Online sales are a major battleground for wine. At present, the overall quantity of wines is still increasing, while the growth rate is obviously declining. Generally speaking, the imported wines still dominate the online market. Jingdong, Tmall and Taobao divides the wine e-commerce market at present.

 Great potential for development of the wine market in China

There are mainly 2 types of the current e-commerce consumer groups. One type is the mass consumer group, which belongs to the common people, that is, “Novice”. But they have considerable spending power. The other type is a small number of enthusiasts. Such people will basically go to some relatively professional vertical e-commerce platforms to consume.

An industry with a CR4 of more than 60% can become a mature industry. Fragmentation in the wine industry is still serious, but branding tends to be concentrated, while value-driven trends are gradually taking shape. In 2017, the top 10 wine brands' sales concentration reached 38.45%, and the sales concentration reached 42.66%. According to the statistics of recent years, wine has begun to concentrate on head brand enterprises year by year.  The pattern of China's wine industry will undergo an important change in the next few years.

Data: Forward Industries Academia

Related Articles

  • Winter Solstice
    Winter Solstice

    Winter Solstice, also called “Dongzhi” in Chinese, is the 22nd of the 24 solar terms on the Chinese lunar calendar. On this day, the daytime is the shortest and the night is the longest. As an old saying goes, “Winter Solstice is as significant as the Spring Festival.” That's why winter solstice has another name, “Yasui”, which means second only to Spring Festival. And there are some customs of ……

  • Beijing Opera
    Beijing Opera

    Beijing Opera is a comprehensive performing arts. That is, sing, read and do, fight, dance. And Beijing Opera is the quintessence of Chinese culture. The history of Beijing Opera Beijing Opera has a history of more than 200 years. Although it is called Beijing Opera, the origins of Beijing Opera are not in Beijing but in the provinces of Anhui and Hubei. Dating back to the year 1790, Qianlon……

  • When in China, Do as the Chinese Do–Table Manner
    When in China, Do as the Chinese Do–Table Manner

    Table manners play an important role in the Chinese people's entire life. They believe that dining is not only a way to meet basic physiological needs. It is also a top priority of social experience. For this reason, it is particularly important to master some of the Chinese rules. Whether you are the host or just a guest, you had better master some rules. The Meaning of the Round Table ……

  • China’s Tea Export
    China’s Tea Export

    As the source of tea, China has thousands of history for tea exports, owning the world's largest tea planting. There is no doubt that China is the world's largest tea exporter and plays an vital role in this aspect. Three major types of China's tea export There are green tea, black tea and specialty tea. Among them, the export scale of green tea ranks first in the world. Six major intern……